Brand Manager (LATAM) IGaming

We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!

We have 10 own brands that are very popular among customers and are focused on Tier 1-3 countries.

Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!

Key tasks:

• Development and implementation of brand strategy;

• Brand adaptation for local markets;

• Coordination of cross-functional marketing projects;

• Market monitoring and competitor analysis;

• Quality control of all marketing materials;

• Control of SMM, Design, PR;

• SOV share increase.

Responsibilities:

Development and implementation of brand strategy:

• Creating brand concepts, developing communication strategies and creative briefs for internal teams and external contractors.

• Maintaining a unified style in all marketing materials and communications.
  
  Adapting the brand to local markets:

• Adjusting strategy and communications to the cultural and behavioral characteristics of the target audience in Mexico and other LATAM geo .
  

  Managing the PR, SMM and Design teams:

• Coordinating the work of these teams to ensure that all activities and materials meet brand standards.

• Quality control of creatives, approving designs and visual concepts, partially acting as Art Director.

  Develop and execute advertising campaigns and promotions:

• Ideation and creation of advertising campaigns, promotions and client activities, as well as working with production.

• Implementing loyalty programs and participating in the creation of special offers to increase customer loyalty.

  Launching integrations and collaborations with partners:

• Developing partnerships and conducting joint promotions with external partners.

• Preparing and conducting presentations and brainstorming sessions to generate new ideas.
  

  Monitoring and analyzing the market and competitors:

• Researching the market and studying competitors' strategies to respond to changes in a timely manner and implement improvements to the brand strategy.

  Quality control of all marketing materials:

• Checking that materials meet brand standards, managing creative projects, creating guidelines for style and tone of communications.

  Working with external contractors and production:

• Collaborate with external agencies and contractors to implement advertising campaigns and other brand activities.

• Project management for creating promotional materials and monitoring their compliance with brand standards.

  Reporting and analyzing the effectiveness of branding activities:

• Evaluating the results of campaigns and activities, providing reports and recommendations for further brand development.

Experience and skills required:

• Experience as a brand manager or brand strategist: Minimum 3 years of experience, preferably in agencies or iGaming.

• Portfolio of successful projects: Cases of creating brand strategies and advertising campaigns.

• Experience of working with production and developing partnerships: Successful experience in launching integrations and collaborations.

• Skills in developing communication and creative strategies: Ability to create briefs, deliver presentations and manage the creative process.

• Team and project management experience: Coordinating PR, SMM and design to ensure compliance with brand standards.

• Knowledge of LATAM local markets: Ability to adapt strategies to the cultural and behavioral characteristics of the region.

• English at Upper-Intermediate level and above: To work with international partners and customize content.

Will be a plus:

• Experience in the iGaming industry or with highly competitive niches.

• Understanding of the Mexico and Latin America region.

• Creative approach and art director skills.