Head of CRM Manager

We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!

Due to an active expansion into new markets, we are looking for a colleague in Europe, an experienced Head of CRM Manager

Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!

What experience is important for us:

• Experience as a CRM Manager in the iGaming, Gambling industry for at least 2 years.

• Experience with the Asian market (Southeast Asia) will be an advantage.
• Deep understanding of how online casinos and bookmaker platforms work, as well as the specifics of user behavior in this industry.
• Clear understanding of CJM for setting up trigger and event-based mailings.
• Experience with the Smartico CRM system
• Skills in working with analytical tools for monitoring and evaluating campaign effectiveness.
• Ability to segment customer databases, set up personalized offers and develop loyalty programs.
• Knowledge of A/B testing methodologies and experience using data to improve performance.
• Excellent communication skills for interacting with cross-functional teams.
• Upper-Intermediate English and above for managing international projects and communicating with clients.
  
  
  Your future tasks:

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at customer retention, engagement and monetization.
• Create, plan and implement marketing campaigns aimed at segmenting and personalizing user interactions.
• Set up and optimize trigger and automated email, SMS and push notifications for different user segments based on their behavior and preferences.
• Analyze user behavior data and their activity on the platform to develop customized offers, bonuses and promotions.
• Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve data-driven strategies.
• Optimize the customer journey, create loyalty programs and develop personalized offers aimed at retaining VIP players.
• Interact with development, marketing and analytics teams to ensure that CRM strategy goals are met and the customer experience is improved.
• Conduct regular A/B testing of CRM campaigns to improve engagement and retention rates.
• Constantly monitoring trends in the iGaming industry and using best practices to develop competitive CRM strategies.
• Managing a CRM platform and tools for automating marketing activities, setting up and segmenting customer databases.

Why you should join us:

• We work remotely: Monday-Friday, from 10:00 to 19:00 (GMT+3) - and do not waste time on transportation.
• Work equipment - everything you need for your productivity and comfort.
• Paid vacation and sick leave - we care about your health and timely rest. We also give you a day off in honor of your birthday.
• Cool and creative gifts for holidays and events - we know how important it is to make our employees happy on special occasions.
• Competitive salary - your contribution will be appreciated.
• Participation in internal company events - exchange of experience between colleagues and improvement of your expertise.
• Freedom from micro-management and strict hierarchies - we make decisions quickly, and you can always ask any employee directly for advice.
• Referral program - create a team with us and get nice bonuses.
  100% guaranteed professional development and acquisition of new skills.
  
  As a team, we constantly strive to be the best among our competitors! We offer an energetic, progressive work environment in a profitable company. But we understand that our specialists and managers are an integral part of our success, and we are always ready to support their initiatives!

Join the best 🚀