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Head of CRM/Retention

  • Remote
    • Larnaka, Larnaka, Cyprus
  • LATAM Country Team

What will you be doing?

About Us:
We are an innovative iGaming company with over four years of experience and a team of 1,300+ professionals globally. Our projects are recognized across Tier 1–3 markets for their success and user engagement. With the launch of a new project, we are seeking a dedicated Head of CRM to build and optimize user retention and engagement strategies.

What Experience Is Important to Us:

  • 2+ years of experience as a CRM Manager in the iGaming or Gambling industry.

  • Familiarity with the Latin American market is a significant advantage.

  • Proficiency in data analytics tools to assess and improve campaign performance.

  • Proven ability to segment customer databases and design personalized loyalty programs.

  • Experience in A/B testing and applying insights to enhance engagement.

  • Solid understanding of online casino and sportsbook user behavior.

What You Will Do:

  • Develop and implement CRM strategies to enhance user retention, engagement, and monetization through personalized multi-channel campaigns (email, SMS, push notifications).

  • Analyze user behavior and key metrics to create tailored offers, optimize customer journeys, and improve campaign performance for both general and VIP users.

  • Configure and manage the CRM system for efficient segmentation, automation, and campaign execution, integrating A/B testing insights to refine strategies.

  • Collaborate with cross-functional teams and stay updated on industry trends to ensure CRM initiatives align with company objectives and best practices.

Why You Should Join Us:

  • Be part of a global iGaming leader expanding into new markets.

  • Work on an exciting new project with ample opportunities for innovation.

  • Competitive salary and benefits package, reflecting your expertise.

  • Professional growth through access to industry insights and cross-team collaboration.

  • A supportive, innovation-driven culture free from micromanagement.

Ready to make an impact? Apply today and help us redefine CRM excellence in the iGaming industry! 🚀

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