Head of Marketing [Crypto]
- Remote
- Larnaka, Larnaka, Cyprus
- Crypto
What will you be doing?
About Us:
We are an innovative iGaming company launching a cutting-edge Crypto Casino Project. Our team of 1,300+ professionals spans the globe, delivering successful projects across Tier 1–3 markets. We are looking for an experienced Head of Marketing to lead the development and execution of a comprehensive marketing strategy aimed at driving customer acquisition, retention, and brand positioning in the rapidly growing crypto casino market.
What Experience Is Important to Us:
7+ years in marketing, including 5+ years in leadership roles.
Proven experience in the online gambling or fintech industries.
Expertise in digital marketing (SEO, SEM, SMM, email marketing, affiliate marketing).
Strong track record in creating customer acquisition and retention strategies.
Proficiency with data analytics tools to drive decisions based on performance metrics.
Experience managing large marketing budgets and optimizing ROI.
Leadership skills with a history of managing cross-functional teams.
Advanced English; knowledge of additional languages is a plus.
Desirable: familiarity with cryptocurrency/blockchain technologies and international markets.
What You Will Do:
Develop and implement a comprehensive marketing strategy to drive growth, enhance customer engagement, and strengthen brand identity across all digital platforms.
Manage key marketing channels such as social media, SEO, PPC, affiliate marketing, and influencer campaigns while collaborating with the product team to launch and promote new features.
Analyze performance metrics, set KPIs, and make data-driven decisions to optimize ROI and improve campaign results, while efficiently managing the marketing budget and exploring new growth opportunities.
Lead and mentor the marketing team, fostering creativity and professional development, and ensuring alignment with the company’s objectives.
Plan and execute multi-channel campaigns, including email, SMS, and promotional activities, while expanding affiliate networks, building strategic partnerships, and monitoring their performance to maximize traffic and revenue.
Why You Should Join Us:
Lead a transformative project in the fast-growing crypto casino space.
Enjoy competitive compensation and the opportunity to work with cutting-edge technologies.
Collaborate with a talented, diverse team in a culture that values innovation and growth.
Shape the future of a global iGaming company with a strong focus on professional development and leadership.
Flexible working environment with access to the latest tools and resources.
Join us today to lead the marketing vision for our Crypto Casino Project and make a lasting impact in the industry! 🚀
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