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Head of Marketing [Crypto]

  • Remote
    • Larnaka, Larnaka, Cyprus
  • PE TODD LTD

What will you be doing?

About Us:

As part of the ongoing development of our Crypto Casino Project, we are seeking an experienced Head of Marketing to play a key role in building and executing a comprehensive marketing strategy. This role is critical for driving user acquisition and retention, strengthening brand positioning in the market, and ensuring business growth through various marketing channels.

Hiring Priorities:

  • Must have launched or built a Сrypto Сasino.

  • Deep understanding of branding and marketing strategy development.

  • Proven team management experience.

  • Strong media and marketing mix skills.

  • Experience managing P&L.

  • Understanding of KPI, ROAS (Return on Advertising Spend), and investment return metrics.

Required Experience & Skills:

Must-Have:

  • 7+ years in marketing, with at least 5 years in a leadership role.

  • Industry experience in online gambling or fintech.

  • Hands-on experience with crypto and blockchain products.

  • Deep knowledge of digital marketing (SEO, SEM, SMM, email, affiliate).

  • Proven success in customer acquisition and retention strategy development.

  • Data-driven mindset with proficiency in marketing analytics tools.

  • Experience managing large marketing budgets and optimizing ROI.

  • Strong leadership and cross-functional team management skills.

  • Excellent communication abilities.

  • Experience in affiliate marketing and media buying.

Nice-to-Have:

  • Multilingual (English required).

  • MBA or similar education in marketing or business.

  • Experience with international markets and companies.

  • Knowledge of online gambling compliance and regulations.

Trial Period Objectives and Expectations (2–3 months):

  • Build a comprehensive yearly marketing strategy.

  • Audit current campaigns and suggest optimizations.

  • Develop SMM and content marketing strategy.

  • Create a plan for affiliate program development.

  • Set KPI targets for all marketing areas.

  • Align marketing efforts with product development initiatives.

Interview process:

  • Initial interview.

  • Technical interview.

  • Final interview.

Join us today to lead the marketing vision for our Crypto Casino Project and make a lasting impact in the industry! 🚀

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