
Head Retention Manager
- Remote
- Larnaka, Larnaka, Cyprus
- LATAM
What will you be doing?
We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!
We have 10 own brands that are very popular among customers and are focused on Tier 1-3 countries.
Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!
Responsibilities:
Building a retention strategy for all key segments;
Setting up and managing trigger and regular/promotional campaigns (email / push / SMS);
Creating loyalty programs, VIP approaches and personalized offers;
Analyzing player behavior and setting up retention flow;
Creating a base of triggers and communication scenarios;
Setting up retention metrics and constant monitoring;
Interaction with product, marketing and BI teams;
A/B hypothesis testing and implementation of successful solutions;
Segmentation and targeting by interest, activity, features;
Working with BI systems, CRM platforms, analytics and user feedback;
Reporting on campaign performance;
Working with marketing, VIP management and support teams.
Requirements:
Experience in the role of Retention / CRM Head / Lead from 2-3 years;
Experience in iGaming (casino / betting) is a must;
Independence and ability to start retention from scratch;
Skill in building retention strategies at different stages of the player lifecycleUnderstanding of all tools: bonuses, loyalty, segmentation, communications;
Deep analytical background: knowledge of metrics, experience with BI tools.
Will be a plus:
Experience in Chile / Peru markets;
Experience in Tier-3 regions;
Knowledge of Spanish is a plus, but not required.
Why You Should Join Us
Creative freedom: Work on innovative projects in a fast-paced iGaming environment.
Growth opportunities: Develop your skills and expand your expertise in a dynamic team.
Remote flexibility: Work with a talented, international team in a flexible and supportive environment.
Competitive compensation: Your creativity and expertise will be valued and rewarded.
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