Senior CRM manager/ Head of CRM

In connection with the launch of a new project, we are looking for a CRM Manager who will play a key role in establishing our CRM and setting up user communication.

Requirements:

•  Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.
• Experience with the African market is an advantage.
• Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.
• Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.
• Experience with the Smartico CRM system.
• Skilled in using analytics tools to monitor and assess campaign effectiveness.
• Ability to segment customer databases, develop personalized offers, and design loyalty programs.
• Knowledge of A/B testing methodologies and data-driven optimization practices.
• Excellent communication skills for collaborating with cross-functional teams.
• English proficiency at Upper-Intermediate level or above for managing international projects and client communications.

 Responsibilities:

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.
• Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.
• Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.
• Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.
• Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.
• Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.
• Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.
• Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.
• Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.
• Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.

We offer:

• Full remote;
  
• Paid vacation and medical care days;
  
• Nice and creative gifts for holidays and important employee events;
  
• Equipment for work;
  
• The ability to take part in the company’s internal approaches: open negotiations;
  
• Products and trainings for the development of soft skills;
  
• Involvement of micro-management, hierarchy, flexibility of praise solutions;
  
• Visiting top conferences around the world.
  
  We are looking forward to receiving your CV!