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Head of CRM (CIS)

  • Remote
    • Larnaka, Larnaka, Cyprus

What will you be doing?

In connection with the launch of a new project, we are looking for a CRM Manager who will play a key role in establishing our CRM and setting up user communication.

Requirements:

  •  Minimum 3 years of experience as a CRM Manager in iGaming or Gambling.

  • Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.

  • Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.

  • Experience with the Smartico CRM system.

  • Skilled in using analytics tools to monitor and assess campaign effectiveness.

  • Ability to segment customer databases, develop personalized offers, and design loyalty programs.

  • Knowledge of A/B testing methodologies and data-driven optimization practices.

  • Excellent communication skills for collaborating with cross-functional teams.

 Responsibilities:

  • Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.

  • Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.

  • Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.

  • Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.

  • Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.

  • Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.

  • Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.

  • Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.

  • Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.

  • Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.

We offer:

  • Full remote;

  • Paid vacation and medical care days;

  • Nice and creative gifts for holidays and important employee events;

  • Equipment for work;

  • The ability to take part in the company’s internal approaches: open negotiations;

  • Products and trainings for the development of soft skills;

  • Involvement of micro-management, hierarchy, flexibility of praise solutions;

  • Visiting top conferences around the world.

    We are looking forward to receiving your CV!

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