Senior CRM Manger

We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people! Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!
Due to the launch of this new product, we’re expanding our team to include a talented and motivated CRM leader.This role offers a unique chance to build, innovate, and influence customer experience from day one, with the opportunity to build and lead a CRM team in the future.

What experience is important to us:

• At least 2 years as a CRM Manager within the iGaming or Gambling sector.
• Knowledge of the African market is a plus.
• Deep understanding of online casino operations and user behavior in the gambling industry.
• Familiarity with Customer Journey Mapping (CJM), including trigger-based and event-driven messaging.
• Skilled in using analytics tools to monitor, assess, and enhance campaign performance.
• Experience in database segmentation, setting up personalized offers, and developing loyalty programs.
• Solid understanding of A/B testing methodologies and data-driven improvement techniques.
• Excellent interpersonal skills to work effectively with cross-functional teams.
• Upper-Intermediate level or higher, for managing international projects and client communications.

Your Future Tasks:

• Develop CRM Strategies: Design and execute strategies for customer retention, engagement, and monetization tailored for our Online Casino & Sportsbook platform.
• Campaign Creation & Management: Plan, execute, and optimize marketing campaigns that personalize user interactions across various segments.
• Automated Workflow Optimization: Set up and refine email, SMS, and push notifications tailored to user behaviors and preferences.
• Data-Driven Personalization: Leverage data to create customized offers, bonuses, and loyalty programs that enhance user experience and retention.
• Collaborate with Cross-Functional Teams: Work closely with development, marketing, and analytics teams to ensure CRM goals are met and the user experience is continuously improved.
• A/B Testing and Optimization: Conduct regular A/B tests to refine CRM campaigns for better engagement and retention outcomes.
• Industry Insight: Stay informed on iGaming trends and apply best practices to keep our CRM strategies competitive.
• Manage CRM Platform: Oversee platform setup, database segmentation, and automation processes for optimal customer outreach.
• Future Team Leadership: As the CRM function grows, take the lead in building and managing a team to support and scale CRM efforts.

Why you should join us:

• Be part of a cutting-edge iGaming project: Build, shape, and optimize CRM strategies for an all-new casino and sportsbook brand.
• Flexible Work Arrangement: Work remotely, Monday-Friday, 10:00-19:00 (GMT+3).
• Comprehensive Benefits: Paid vacation, sick leave, and a special day off for your birthday
• Professional Development: Access to company events, networking, and learning opportunities.
• Innovative, Supportive Culture: Freedom from micromanagement and direct communication across all levels.
• Referral Program: Help us build our team and earn rewards.
• Dynamic Work Environment: Join a team that is passionate about setting industry standards and achieving remarkable growth.

Become a part of PGS 🚀