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Team Lead of Retention / CRM (Crypto)

Remote
  • Warsaw, Dolnośląskie, Poland
R&D

What will you be doing?

We are an iGaming company with over three years of experience and a team of more than 1000+ specialists.

Our achievements include 8 major projects that are popular among our clients and successfully operate in Tier 1-3 countries.
The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations.

Join the team that launches new projects in various markets and shapes the future of the iGaming industry.

What experience is important to us:

  • CRM|Retention experience of at least 2 years

  • Understanding CRM KPIs

  • Customer.io experience

  • Experience with communication channels: email, in-app, SMS, web push, mobile push

  • Experience with smartico would be a plus

  • Understanding and experience with warming up domains for mailings

  • Methods for increasing DOI

  • Spam mailings

  • Experience in the iGaming niche

  • Experience in the Crypto niche

What you will do:

  • Creation and implementation of effective multi-channel CRM marketing strategies

  • Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns

  • Development of existing and search for new communication channels

  • Work and influence on metrics: Retention Rate (new, old), Reactivation Rate, MAU, WAU, Active base

  • Audience segmentation: working with cohorts and user groups

  • Setting up and launching promotional mechanics for different types of audiences

  • Setting up and launching communications

  • Formation and testing of hypotheses to improve metrics

  • Delivery of letters to inbox / promo

  • High-quality creatives and texts

  • Cross-browser email layout


Why you should join us:

  • We work remotely: Mon-Fri, from 10:00 to 19:00 (GMT+3) – save time by avoiding commuting.

  • Work equipment – everything you need for your productivity and comfort.

  • Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.

  • Cool creative gifts for holidays and events – we know how important it is to delight our employees on special occasions.

  • Competitive salary – your contribution will be properly valued.

  • Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.

  • Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.

  • Referral program in the company – build a dream team with us and receive nice bonuses.

  • 100% guaranteed professional development and acquisition of new skills.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

Join the best! 🚀

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